NEWS RELEASE CONTACT: Amy Herzog Public Relations Director amy@psibands.com/831.238.1849 September 8, 2009 Cancer Patients Combat Nausea with Style; Psi Bands Offer Fashionable, Functional Drug-Free Relief Pacific Grove, CA – When undergoing chemotherapy it can be even the smallest things – like wearing a stylish wrist band to ease your nausea vs. wearing something drab and medicinal – that can make a difference. That is why cancer patients and those who love them should know about Psi Bands — a product that not only gives the gift of relief to those undergoing surgery and chemotherapy, but also “gives back” by donating to an important cause. Psi Bands (pronounced “sigh bands”) are stylish acupressure wrist bands that are FDA-cleared for the relief of nausea caused by chemotherapy and anesthesia. Unlike similar products on the market, Psi Bands were designed with style and comfort in mind and come in five different designs (two of them unisex). Since its inception, Psi Bands has sought to fulfill its mission of giving back. As such, Psi Bands has formed a charitable partnership with Fertile Hope, a LIVESTRONG initiative dedicated to providing reproductive information, support and hope to cancer patients and survivors whose medical treatments present the risk of infertility. Psi Bands donates $1 of every Cherry Blossom Psi Bands set sold to Fertile Hope, so they can continue to work together toward a common goal – improving the lives of both cancer patients undergoing treatment as well as those whose parenting dreams are coming true. Psi Bands provide a drug-free option that does not interfere with other medications, and as such, may be used as an adjunct to pharmacological antiemetics for control of chemotherapyrelated nausea. Psi Bands are worn on both wrists at the Nei-kuan acupressure point. Acupressure is an ancient healing art that uses pressure to stimulate the body’s natural selfcurative abilities. Psi Bands are uniquely adjustable at two areas, around the wrist like a watch to fit various wrist sizes and at the acupressure point for personalized comfort. Psi Bands are also waterproof (no more soggy wrist bands), reusable, and affordable. In addition to relieving nausea due to chemotherapy, Psi Bands provide nausea relief due to pregnancy (morning sickness), motion sickness/travel, or anesthesia. “Mompreneurs” Carla Falcone and Romy Taormina invented Psi Bands after personally experiencing many months of morning sickness during each of their pregnancies. They found the existing products on the market to be dull and unsatisfying and were inspired to create something both functional and fashionable for others who suffer from nausea. -more- According to the American Cancer Society, there were 178,480 new cases of invasive breast cancer diagnosed among women in 2007. Breast cancer accounts for more than 1 in 4 cancers diagnosed in U.S. women. Approximately 2.4 million women with a history of breast cancer were alive in January 2004. Surgery coupled with chemotherapy is one of the most widely used treatments of cancer, with nausea as one of the most common and dreaded side effects. Taormina stated, “My grandmother and great aunt are breast cancer survivors. We consider it an honor to be able to provide those who suffer from nausea with an effective, comfortable, and stylish choice. We want users to ‘Breathe a Psi of Relief’ when they are undergoing their chemotherapy treatments.” Psi Bands come two to a set, and retail for approximately $15/set. Psi Bands are available online and at numerous retail locations including Rite Aid stores nationwide. For a complete list of retailers and/or to learn more about Psi Bands, visit www.psibands.com. ### FOR MEDIA ONLY: High-resolution images, samples, and press kits are available upon request by contacting Amy Herzog at 831.238.1849 or amy@psibands.com.
